The iGaming industry, which encompasses online casinos, sports betting, poker, and other forms of online gambling, is growing exponentially in recent years. A significant driver on this growth is internet affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions in line with th
The digital advertising landscape is increasingly dominated by programmatic advertising, a technique that automates the selling and buying of online ad space. At the heart of the ecosystem are two critical components: ssp vs dsp. Both play essential roles in connecting advertisers with publishers, however they operate on opposite sides of the trans
In today’s digital age, businesses rely heavily on web marketing to reach and build relationships with their audience. But how do companies determine if their internet marketing efforts are effective? The answer lies in what is digital marketing analytics. This field has evolved into an essential component of marketing strategies, providing busin